Welcome!

Welcome to Making the News Canada, a blog about media relations, marketing and communications for non-profit organizations.

Material in this blog is based on my over 30 years of experience directing and doing media relations, marketing and communications for non-profit groups, and on my experience as a journalist and columnist.

It is also based on my book Making the News: An Essential Guide for Effective Media Relations (Novalis, now out of print).

The goal of this blog is to help non-profit groups do better when it comes to sharing their important messages--even though they don't have huge staffs or much money. 

I hope you find some of the posts mildly interesting, or maybe even a little bit helpful.