Wednesday, July 18, 2018

Recent Survey on Canadian Attitudes to International Relief & Development


When it comes to international relief and development, the two issues Canadians care about most are the safety and well-being of children, followed by humanitarian relief .

That’s one conclusion from a recent survey of Canadian attitudes towards international relief and development.

The survey by Angus Reid, which was undertaken with support from World Vision Canada, was released on March 18. It has some interesting findings for Canadian NGOs.

According to the survey, 72% of Canadians say they are proud of the work being done by Canadian NGOs.

Yet trust in NGOs is perilous, with only 27% saying all or most NGOs can be trusted to use donor dollars effectively.

At the same time, 77% express frustration that no matter what is done, the situation in the developing world doesn’t seem to be getting any better.

Despite that 75% say even helping just one family is worth the effort.

As for the main goal of development work by Canadian NGOs, 45% say it should be helping those in need.

Communicating About Development

When it comes to communications from NGOs, only 28% say international relief and development agencies clearly communicate what they are doing overseas.

Given today’s tough communications environment, it’s hard to fault NGO communicators for not being able to reach large numbers of Canadians.

Yet only 34% of those who say they are heavily involved say “the impact of their (NGO) work is very clear.”

Issues Canadians Care About

When it comes to issues Canadians care about, the safety and well-being of children in the developing world is first at 50%, followed by humanitarian relief following natural disasters (44%).

The others, in order, are refugees and human rights (both at 38%), health (34%), economic development (30%) and extreme poverty (22%).

When asked which of these issues Canada should take a leadership role in, the safety and well-being of children was first, followed by human rights, health, economic development, natural disasters, refugees and extreme poverty.

Based on an average of all seven issues, the pollster says 30% of Canadians believe Canada take a leadership role in international development.

58% say Canada has a role to play, but no more than other rich countries.

Only 12% say Canada should play no role in development.

Millennials and Development

Since the future of Canadian NGOs will be determined by younger people, what do they think about aid?

The pollster found that millennials don’t have much money to give, but the want to help.

They are also the most optimistic about aid, believing aid from Canada can have a positive impact in the developing world.

They are also more likely to say Canada should take a leadership role in development,

Notably, the pollster says, “they are no more likely than other generations to say NGOs . . . can be trusted to deliver effective aid.”

Religion and Development

The survey underscores the importance of religiosity when it comes to supporting efforts to help the world’s poorest people.

According the survey, 71% of religious Canadians say they are “heavily involved” in development issues.

This compares to 29% of non-religious people who say the same.
  
According to the pollster, “the activities of the church have played a foundational role in Canadian society, especially at the community level . . . in the NGO community, religious affiliation has been common as well.”

As always, surveys like this are to be taken with a grain of salt. 

I'd guess that, for many respondents, the first time they thought about the subject of aid was when they were contacted by the pollster. And the answers people give are shaped by the questions they are asked.

But it is still good information, and corroborates what other surveys have discovered about Canadian attitudes towards aid. 

And if nothing else, they remind NGO professionals that we live in a bubble, and the way we see the world is not the way everyone sees it.

And that's always a good reminder.

Read the full survey report here.

Also see another recent report from Angus Reid about whether Canadians support an increase in Canada's aid budget. 




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