Earlier this summer, I surveyed communicators working for Mennonite church-related organizations. I wanted to know their thoughts on the challenges and opportunities facing communicators today.
Below find their responses.
Yet all is not lost; there are opportunities today, too.
More platforms are a challenge, but also offer opportunities to share stories in new ways. Social media is challenging, yet many people are on it—all the time.
And unlike any other time, there are new opportunities for
segmenting and targeting audiences.
People saw opportunities with videos, but cautioned each video needs a plan.
“I think it's important to start by asking very basic questions: Why do we want to share a message or content through a video? How often will the video be shared? Will the video have a long life?” asked one person.
Advice for Non-profit Organizations