The Reason Playboy is Dropping its Nudes (Hint: It Rhymes with "Lacecook")

What’s the real reason why Playboy decided to stop publishing nude photos of women?

One would assume it is the plethora of free porn on the Web. As Playboy chief executive Scott Flanders put it: “You’re now one click away from every sex act imaginable for free.”

But it appears that the real reason is Facebook.

If Playboy is going to survive, it needs to attract more viewers and subscribers to its subscription ($9.99 per month) website. And the best way to do that is social media.

According to a report earlier this year, Facebook drives 25% of all web traffic. Altogether, social media now drives more traffic to websites than organic searching.

As Danny Wong put it on Shareaholic:  “Over the years our media consumption habits have changed dramatically. We rely less on homepages and search engines, discovering news pertinent to us through social media and direct messaging on mobile apps.”

So—what does this have to do with Playboy? Facebook doesn’t permit nudity. 

That’s an important reason why Playboy is dropping its nudes.

Said Peter Nowak, author of Sex, Bombs and Burgers: How War, Pornography and Fast Food Have Shaped Modern Technology: "Playboy is . . . looking to play a new game, where it wants to attract online readers through its journalism. To do so, it has to gain traction on Facebook and Twitter, the biggest drivers of online traffic. Both platforms have rules against explicit nudity, so Playboy is conforming." *

Whether it will work is an open question. But the change confirms what we have known for some time: When it comes to online, the conversation has shifted to social media—and to Facebook and Twitter, in particular.

In the case of Playboy, which once broke all the rules and created new ones, it means playing by someone else’s rulebook: Facebook's. 

* Globe and Mail, Oct. 15, 2015.

The End of Print Newspapers in Canada by 2025?

No newspapers in print by 2025 in Canada—that’s what an expert in media trends is predicting.

The prediction was made in August by Ken Goldstein in a paper titled Canada’s Digital Divides. 

Based on current trends, Goldstein says it is “likely there will be few, if any, printed daily newspapers” in Canada by that time.

As for those newspapers that manage to make the transition to online digital formats, they will not be able to “match their current scope in print.”

The reason for the change is dropping circulation and falling advertising. Based on current trend lines, circulation should be below five to ten percent by 2025.

“We do not believe that a viable print business model exists for most general interest daily newspapers once paid circulation drops below 10 per cent of Canadian households,” he says.

“Canada’s daily newspapers now are engaged in a 10-year race against time and technology to develop an online business model that will enable them to preserve their brands without print editions.”

(Goldstein also predicts the end for local broadcast TV stations, suggesting that a decline in advertising will mean that TV watching will move to a pay-per-program model in the future.)

What’s true for mainstream newspapers is also true for church publications.

Last month ChristianWeek, which has existed since 1987, laid off its editorial staff and ended its print edition. It will become online only.

“Moving forward, ChristianWeek will invest in online platforms,” said publisher Brian Koldyk in an e-mail to advertisers.

Although the new online version will continue to solicit ads, it will try to make a go of it by also seeking donations.

In an article in the Winnipeg Free Press, David Botting, chairman of the ChristianWeek board, said that the publication has been existing “on a shoestring for a long time."

He said the paper's board of directors was ready to shut down the entire operation, but agreed to let two new staff try to make a go of it online. 

They will be paid if the website proves sustainable.

News about changes at ChristianWeek will ripple through the Canadian Church Press membership.

The CCP, as it is known, is the umbrella organization for 55 church publications. 

Twelve years ago it had 80 member publications. Nine have closed in the last five years.

A 2015 survey found that almost half of the CCP’s member publications have declining circulation, aging readers and rising costs.

Forty percent rely on denominations for subsidies or grants, meaning that their health is tied to the health of those denominations—some of which are experiencing declining membership and giving.

 “Like all publishers, those in the Christian industry feel pressure from the digital world,” says former CCP President Ian Adnams.

Most church publications have print and online versions, but moving to only being online is problematic.

The majority of paying readers are older, and still like getting printed magazines—which makes it tough to move to online-only formats favoured by younger people.

The other problem is advertising; advertisers aren’t willing to pay the same rates for online ads as for those in print.

Moving to an online-only model, like ChristianWeek, is a bold move. Montreal's La Presse is doing the same thing, moving to a tablet-only version in 2016.

Will it work? By 2025 we'll know the answer.