You know those annoying YouTube ads--the ones that pop up before you can watch your video?
Like with banner ads, which almost nobody clicks on, almost nobody watches YouTube ads all the way through, either. (94 percent skip the ads, according to one report.)
I know I don't watch them. But I did watch the new five-second ads from Geico, the U.S. auto insurance company.
Those YouTube ads usually run for about five seconds before you have the option to skip them. That's what most people do.
Why do people hit skip? Many reasons, but the most important being that advertisers fail to grab your attention in those crucial five seconds.
Cleverly, Geico found a way. Click here to see for yourself.
Equally cleverly, so did Nail Communications. You can save a puppy's life by not skipping their YouTube ad. Try it for yourself. I bet you save the puppy's life.
Those of us who work in the non-profit sector seldom have the resources needed to make or buy ads on YouTube. But the principle still holds: If you want people to read, watch or listen to your messages, you need to grab their attention early--and quick.
Just like Geico did.
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